AIR CRE

SOUTHERN CA COMMERCIAL REAL ESTATE ORGANIZATION

AIR CRE is a commercial real estate organization, founded in 1960, that needed assistance with modernizing its brand to engage new members. Playa worked with AIR CRE to update its business plan and service offerings and develop a new brand identity and marketing strategy. The comprehensive suite of services included: brand audit, marketing strategy development, naming, logo, tagline, elevator pitch, website, social media, videos, email campaign system, software design, content strategy, employee training, brand guidelines, signage and events planning and speaker engagement.