Viadora

MEXICO CITY BOUTIQUE HOTEL COLLECTION

Viadora is a new concept in upscale hotel residences. Playa worked with the Viadora team to develop a brand that evokes the experience of traveling to Mexico City – rich culture, amazing food, historic sights and welcoming people. The brand was built from the ground up, starting with naming and included a comprehensive suite of brand and marketing resources, including: logo development, tagline, dynamic website, social media, photography, animation, video, magazine, in suite products and email marketing.