Cushman & Wakefield
GLOBAL COMMERCIAL REAL ESTATE POWERHOUSE
Cushman & Wakefield is a 100+ year old firm which has grown from a small office in Manhattan to a global CRE force. With offices around the world often working independently, it required a comprehensive brand refresh to bring all identities under a single umbrella. Working with internal resources, the refresh included an update of all branded assets, covering all service lines, including: core brand elements, website (internal and external), marketing and business development tools, property marketing system, event branding and digital platform utilized by over 20k employees worldwide.
Strategy / Branding / Creative / Digital / Events / Social / Guidelines / Training
![](https://www.playacreative.com/build/wp-content/uploads/2018/04/Playa-Creative-Partners-brand-agency-los-angeles-case-study-Cushman-and-Wakefield-1.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2020/12/Playa-Creative-Partners-brand-agency-los-angeles-case-study-cushman-and-wakefield-2.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2020/12/Playa-Creative-Partners-brand-agency-los-angeles-case-study-cushman-and-wakefield-3.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2018/04/Playa-Creative-Partners-brand-agency-los-angeles-case-study-Cushman-and-Wakefield-4.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2018/04/Playa-Creative-Partners-brand-agency-los-angeles-case-study-Cushman-and-Wakefield-5.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2018/04/Playa-Creative-Partners-brand-agency-los-angeles-case-study-Cushman-and-Wakefield-6.jpg)
![](https://www.playacreative.com/build/wp-content/uploads/2020/12/Playa-Creative-Partners-brand-agency-los-angeles-case-study-cushman-and-wakefield-5.jpg)